Impakter - Business for Sustainability

SEO Tips for Guest Posting

This page outlines Impakter’s SEO requirements for guest posts submitted by agencies, content managers, and professional contributors.

These guidelines exist to ensure that published content:

  • Performs well in search engines
  • Aligns with editorial quality standards
  • Delivers long-term value for readers

SEO requirements apply in addition to all editorial and content policies published by Impakter.

1. SEO Philosophy

SEO should support editorial quality, not override it.

All optimization must be:

  • Natural and reader-first
  • Contextual and non-manipulative
  • Aligned with search intent

Keyword stuffing, forced linking, or mechanical optimization will result in rejection or editorial revision.


2. Focus Keyphrase (Required)

Each article must target one primary focus keyphrase.

Requirements

  • Only one focus keyphrase per article
  • The keyphrase must be relevant to the article topic
  • It must be integrated naturally, not forced

Placement

The focus keyphrase should appear in:

  • SEO title
  • URL slug
  • Meta description
  • First paragraph of the article

Avoid overuse or repetitive placement beyond what is natural.


3. SEO Title (Required)

The SEO title is critical for search visibility and click-through rate.

Requirements

  • Length: 50–60 characters
  • Must include the focus keyphrase
  • Must be unique and descriptive
  • Written for humans, not search engines

Good SEO titles are informative and compelling — not promotional or clickbait.


4. URL Slug (Required)

Requirements

  • Lowercase letters only
  • Hyphen-separated words
  • Short, clean, and descriptive
  • Closely aligned with the focus keyphrase

Avoid unnecessary words such as “the,” “and,” or filler phrases.


5. Meta Description (Required)

The meta description helps users decide whether to click.

Requirements

  • Length: 140–160 characters
  • Must include the focus keyphrase
  • Written as a natural summary of the article
  • No keyword stuffing

Meta descriptions should describe value, not sell products.


6. Tags (Required)

Tags help categorize content and improve internal discoverability.

Requirements

  • 3–7 tags per article
  • Must be relevant to the article topic
  • No duplicate or spammy tags
  • No keyword stuffing

Tags should reflect themes, not SEO tactics.


7. Internal Linking (Required)

Each article must include at least one internal link to an existing Impakter article.

Guidelines

  • Link must be contextually relevant
  • Anchor text must be natural and descriptive
  • Avoid generic anchors such as “click here”

Internal links help with topical authority and user navigation.


8. External Linking (Required)

Each article must include at least two outbound links to authoritative external sources.

Acceptable sources include:

  • Major media publications
  • Government websites
  • Academic institutions
  • Recognized industry organizations

External links must:

  • Be editorially relevant
  • Support claims or provide additional context
  • Not link to competitors or low-quality sources


9. Headings & Structure

Proper structure improves readability and SEO.

Requirements

  • Use a clear H2 and H3 hierarchy
  • One H1 title only
  • Short paragraphs and logical flow
  • Headings should describe content, not stuff keywords

Well-structured content improves both UX and crawlability.


10. Images & Alt Text

Images enhance user engagement and accessibility.

Requirements

  • Use only royalty-free or properly licensed images
  • Use descriptive file names (not “image1.jpg”)
  • Add relevant, concise alt text

Alt text should describe the image, not repeat keywords unnaturally.


11. Readability Standards

All content should meet standard readability benchmarks.

Expectations

  • Clear, concise sentences
  • Logical paragraph flow
  • Professional, neutral tone
  • Avoid jargon unless necessary and explained

Content managers should ensure articles meet Yoast or equivalent readability standards.


12. Editorial SEO Control

Impakter reserves the right to:

  • Edit SEO titles, slugs, and meta descriptions
  • Add, modify, or remove internal and external links
  • Adjust on-page SEO elements for consistency and performance

Final SEO decisions rest with the editorial team.


13. SEO Compliance Checklist

Before submission, confirm that:

  • ✅ One clear focus keyphrase is defined
  • ✅ SEO title, slug, and meta description are provided
  • ✅ Internal and external links are included
  • ✅ Headings follow a proper hierarchy
  • ✅ Images include optimized alt text
  • ✅ SEO supports editorial clarity


Final Note

SEO compliance helps ensure guest posts:

  • Perform well organically
  • Reach the right audience
  • Maintain editorial credibility

Failure to meet these requirements may result in editorial revision or rejection.

For questions about SEO implementation, contact the editorial team before submission.